Harvey-Scholes & Partners supported TeamFiets in shaping its UK market entry strategy over a six-month period, helping the business refine its approach, test early engagement ideas, and build relationships with key stakeholders.

Our work focused on clarifying TeamFiets’ value proposition, identifying the most promising routes to market, and guiding initial outreach to prospects and corporate partners. We also acted as a sounding board for the founder, helping to shape ideas and develop go-to-market strategies.

Throughout the engagement, we facilitated strategic introductions and positioned TeamFiets as a credible partner for businesses looking to improve employee wellbeing and embrace cycling to work.

By the end of the initial term, TeamFiets had a clear roadmap for UK traction, early adopter opportunities in the sales funnel, and stronger market visibility to support its next phase of growth. Our collaboration continues as we support TeamFiets in its ongoing UK ambitions.

And yes – we even represented them at the Brompton World Championships (though we didn’t make it past the heat!).

If you’re looking for experienced support to navigate UK market entry – or a rider for your next race – get in touch with Harvey-Scholes & Partners.